Saturday, 28 May 2016

Drake Circus Fashion Live Event | LittleEllieMae

I was kindly invited along to the press launch night of Drake Circus (Plymouth) Fashion Live event last week!

Drake Circus is a shopping centre in Plymouth- home to over seventy of the UK's biggest brands and is a place where I spend a lot of my time. Recently, I must be visiting Drake Circus about three times a week to pop in to buy various bits and pieces as it offers such a massive range of products in different stores. 

So as you can imagine, I was very excited at the prospect of their new live fashion event!

The event spanned across two days, 27th and 28th May, and included live roaming catwalk shows presented by TV's Laura Naylor. Models strutted around routes through the shopping mall, showcasing different outfits from participating brands: M&S, Primark, River Island, New Look, Billabong, Fat Face, Next and Boux Avenue. 

At the press evening on Thursday, we had the chance to watch the first dress rehearsals of the catwalk shows which was so cool. Even though it was nearing closing time for the nearby shops, so many peoples' heads were turned by the show and stopped to take notice. The aim of the shows were to showcase the lovely clothes that are on offer in shops in Drake Circus, so when passer-bys saw something on the models that they liked, they can easily pop into the shop next door and buy the look for themselves! What a fantastic idea- I really really liked the whole concept.  

Not only were there some awesome shows at the weekend, shops also offered exclusive discounts from their stores and there were some exciting 'win the outfit' competitions to take part in too!

The evening that I attended was so much fun- we were treated exquisitely with yummy sushi from YoSushi, champagne chocolates from Hotel Chocolat, drinks from Costa and even an exclusive taste of KrispyKreme's new nutella doughnuts before the release day! 

We had a low-down on the gorgeous models taking part in the catwalk shows as well as talks from visual merchandisers from M&S and Cath Kidston which was very interesting. Mosaic Model Management agency even taught us how to strut like a catwalk model..! If you think you have what it takes to be a model, head down to Drake Circus on Monday 30th May as Mosaic Model Management will be looking for the next big model as they scout throughout the mall. Very exciting!

Thank you to Drake Circus for inviting me to this awesome event and for supplying us with incredible goody bags (keep an eye on my Twitter for a haul!). I had so much fun and thought the show was really fantastic. 

Make sure you get down to Drake Circus on Monday to be in with a chance of being scouted for Mosaic Modelling Management!

Ellie Mae x

Disclaimer: Drake Circus/ OnShore PR kindly invited me to this event but all opinions are my own, as always :) 

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